Copywriting

The Making Of A Growth Hacker | | Consultant & Copywriter

“Oh crap… I am in!

When the 13-star FBI emblem flashed throughout my pc display I knew my brute drive pc attack was profitable. I used to be in. And in need of slicing the electrical energy there was nothing the system administrator might do at this point to stop me from seizing management of his server. I additionally knew that if I might systematically get out undetected it might be value a number of coronary heart pounding moments discovering tips on how to later apply these damaging procedures for the great of others.”

“Black Book” Advertising Secrets and techniques Revealed By Former Pc Hacker Scared Straight

“You’ll in all probability discover this difficult to consider however as a reformed pc hacker Andre discovered a approach to predictably reverse engineer advertising and promoting successes. How? By following the identical methodical thought processes used for cracking the vault of complicated pc techniques to ‘hack’ the advertising and promoting successes of profitable corporations.

Here’s the large secret…

By disassembling and analyzing profitable advertising processes you possibly can steadily improve your buyer base, income, and revenues.

You’ll be able to take pleasure in predictable cash circulate. And you can also make extra money from your current and future promotions than you’re seeing proper now.

In truth by starting from the place you’re proper now you need to use these similar ‘underground’ processes to totally get rid of advertising guesswork.

Almost any company can ethically use these similar ‘underground’ approaches to remove advertising guesswork. How? By disassembling and analyzing current advertising and business progress processes–and augmenting what is definitely exploitable.

The truth is almost any company can steadily improve its customer base, income, and revenues by starting from the place they are proper now. No matter business you possibly can take pleasure in predictable cash move. And you can also make extra money from current and future promotions than you’re seeing right now.

Will this require radical or disruptive modifications to your enterprise? Unlikely.

Fact is… though the actions of hackers are often exhausting to hint–their long-term impression is usually apparent. That’s as a result of they search for present weak patterns to breach and management.

What’s more… the identical is true of boosting sales conversions and advertising successes–you exploit what is already there. These powerful enterprise progress methods multiply performance whether or not you’re advertising with…

Direct Mailsearch engine optimisation or Social Media AdvertisingNet CopyMagalogsLanding PagesShopper Reactivation PackagesE mail CampaignsLead Era PackagesPPC CampaignsPublicity and extra…

In practical terms this means deconstructing what has already proven to work (for your self and others) after which duplicating those processes and patterns repeatedly like a virus set on autopilot.

You diligently search methods to leverage the advertising and relationships you will have in place proper now. Exploit the ignored. After which create extra progress and constructive outcomes from what you have already got in place. Every success funds the subsequent. You develop, increase, and multiply your marketplace with little intervention in your half.

In essence you simply exploit the core of what’s already in place in your organization right now and construct up from there.

And you’re taking little to NO danger with your enterprise because you’re duplicating what has already proven to work.

What does this mean for you?

Assured success…

The similar analytical processes used for attacking servers are equally powerful for reverse engineering advertising and advertising success. Andre proved in his personal business activities and in the corporations he’s suggested through the years taking an analytical strategy to business progress works. Every time.

Andre realized many years in the past that the analytical mindset essential to attack servers is identical course of for reverse engineering advertising and promoting success.

Oddly sufficient as a serial entrepreneur Andre proved these secret techniques work equally nicely in the business world not just for hacking computer systems. For a time Andre was perfectly content material to keep these secrets to himself in his own entrepreneurial pursuits. Then something happened that made him determine to share the secret with another person.

On request Andre was assembly with a enterprise owner at her firm for a consultation. As they walked via her company she confirmed him business racks stacked excessive with dust-coated packing containers of selling materials the company had invested in through the years. Few of the bins had ever been opened. The materials have been nonetheless within the unique condition as when shipped.

She made it clear to Andre she had no scarcity of selling info. What she lacked was a approach of systematically taking that info aside and making use of it in her company.

Lets face it… in case you are anything like her you’re too overwhelmed operating your corporation to waste time making an attempt to determine easy methods to hopefully implement truckloads of the prepackaged advertising materials being pitched as the subsequent great wing-ding or whatever.

And you in all probability do not yet have assets in place to systematically reverse engineer the success you’ve in all probability seen in far much less gifted rivals.

There’s a higher approach

What you want is a option to easily improve revenues and income almost on a whim. Not by reinventing the wheel.

That’s where considering like a hacker is available in to play.

If you need to dramatically increase income and cash circulate merely from multiplying the performance of present advertisements, gross sales letters, landing pages, social media advertising, emails and pretty much all advertising you’re already using there is a means to do so. And in case you are in search of to reinforce the advertising you’re already doing that’s potential too.

36 Years and counting…

He’s been involved in advertising and business for fairly a while. Andre launched his first junk mail business in 1977–when Andre was just 12 years previous. How? Andre discovered early on to copy the success of tasks that received his money. Andre then started writing sales copy for tasks of his personal. Andre used the providers of printers in addition to setup his own simple in-house ‘printing press’ to duplicate many pages. Later Andre moved to electrical reminiscence typewriters to hammer out sensible wanting ‘personalize’ letters.

And within the 80’s Andre started advertising business providers by way of on-line bulletin providers (BBS). This was round 10 years before the introduction of the world extensive net.

And as an early adopter of net technologies through the 90’s Andre used his expertise of reverse engineering established processes to advise corporations eager to tap into online advertising search engine optimization, PPC, Net Copywriting and extra.

As a serial entrepreneur launching businesses of his own since 1977 Andre’s gained a variety of powerful business insights. Combined together with his information of ecommerce and the internet he’s advised greater than 500 enterprise house owners and professionals from South Africa, New Zealand, Australia, the Netherlands, Canada, and all throughout the UK and america on tips on how to improve their advertising and improve gross sales.

And as an early adopter of net applied sciences he’s assisted and advised business house owners and professionals tips on how to improve their cash circulate utilizing a mixture of online and offline advertising. The average competing company challenge in the course of the mid 90’s for the sort of work Andre did began around $40,000 minimal and reached into the tens of millions of dollars on the very best end of the size. Fortuitously the dotcom crash put an finish to such outrageous pricing schemes. Sensible advertising is far more accountable and reasonably priced now than perhaps ever before.

Right here’s what applying a scientific strategy to advertising may additionally produce in your firm…

Determine missed advertising patterns that may give your company a strong unfair advantage
Reverse engineer secrets those in the know are using proper now to uncover their largest advertising breakthroughs
Take benefit of secret ‘black book’ advertising tips and methods for enhancing response
Exploit to great benefit the weakest near-universal vulnerability of nearly all rivals
Freeze your prospects eyeballs in place and nearly drive them to keep studying
Break into secrets that systematically beat former controls
Seal off common mental escape routes prospects run for and are escaping by means of proper now…so you dramatically increase sales conversions
Avoid advertising ‘trapdoors’ that result in failure
Systematically increase response in each promotion
Irresistibly rework gives into something prospects are almost powerless to say “yes” to
Break the financial institution with further advertising and advertising income virtually instantly
Use ‘stealth’ advertising strategies to make new merchandise fairly resistant to knockoffs
Instantly rework curious browsers into hungry consumers
Stack the chances of profitable extremely aggressive markets in your favor

Andre needs he might declare to be sensible sufficient to have coined all of those methods himself. However Andre didn’t. As talked about he discovered this strategy of systematic change from learning the right way to assume like a hacker. Andre simply redirected “the hacker’s mindset” to more constructive processes–building corporations up as an alternative of tearing businesses down.

How are you going to belief a former hacker to extend the advertising and gross sales outcomes you at the moment are seeing? Here’s how…

One thing previous one thing new…

By exploiting the core of what is already in place in your organization and build up from there you’ll be able to instantly improve each online and offline gross sales, leads, referrals and profit from underutilized belongings now sitting veiled in your organization…all without getting caught up chasing the subsequent shiny advertising object. Solely after you’ve set up what’s working do you lastly augment your advertising with advertising approaches you haven’t but carried out.

Let’s face it, everybody has strengths and weaknesses. Typically, because we are too close to our enterprise, it is exhausting to see the best way to enhance outcomes – with out working more durable or longer – and that’s where Andre could possibly show you how to. He’s shared his distinctive insights with over 500 enterprise house owners and market leaders. He’s helped dozens of entrepreneurs launch worthwhile businesses in addition to suggested establish companies easy methods to increase their present corporations.

Andre admits few of the ideas are unique to him. Andre developed these advertising methods after many years researching, penetrating, and taking apart what works for others. Andre then added his personal distinctive observations and exams.

Are you in search of to seize more leads and generate extra gross sales together with your web site? Do you need to improve sales conversions and income?

Most consultants will inform you to right away redesign or toss up a brand new website, spend money on search engine marketing, PPC, cellular phone ‘spamming’, and whatever else could be probably the most hyped advertising taste of the week.

Do not take heed to them! As an alternative exploit the core of what is already in place and build up from there. By taking this strategy you possibly can instantly improve both on-line and offline sales, leads, referrals and underutilized belongings — with little to no danger of publicity in your firm. The process is as close to LEGALLY printing your personal cash as you’ll ever discover.

Sound slightly strange? Yes in all probability. Reality is almost every business has underutilized advertising belongings. By focusing on these areas you create self-liquidating advertising approaches that proceed to be self-funding.

There’s little to no danger to you and infrequently if ever a need to extend ad finances. In reality following this path simply might properly decrease your ad spend because of growing your advertising effectiveness.

A turnkey formulation for
boosting income & response

A complete advertising strategy follows three particular steps to successfully multiply the efficiency of advertisements, sales letters, landing pages, and emails.

  • The first step required for growing income is evaluating and diagnosing your current advertising position, strengths, and opportunities.
  • The second is putting advertising ‘systems’ in place that get rid of guesswork from day-to-day advertising activities.
  • And the third includes implementing your plan, tracking and measuring results, then making changes as wanted.

Evaluating and diagnosing your current advertising place, strengths, and opportunities includes evaluating what you’re doing now. You need to expose any missed windows of opportunities which may exist in your corporation proper now. Handling this step in-house often requires an in depth time and useful resource commitment. Typically a ‘second set of eyes’ can show helpful to save lots of time and headaches. On this step you need to additionally evaluate your market, your rivals, in addition to advertising approaches found profitable in different industries. That is the place you look to reverse engineer what has already proven to work for your self and others.

Designing and placing advertising methods in place is usually probably the most ‘grueling’ portion of the program. After analyzing your personal as well as different firm’s newspaper, magazine, Yellow Page advertisements, gross sales brochures, quotes, gross sales scripts, gross sales letters, onsite and offsite search engine optimization elements, e mail and PPC campaigns chances are you’ll end up augmenting dozens if not lots of of particular person advertising pieces to enhance response by yourself.

And the third step of your plan is implementation. Principally you simply have to put the advertising items into play…then sit back and watch your corporation develop virtually by itself like an aggressive virus set to autopilot.

Right here is his supply to you

After approving your software Andre will consider and diagnose your present advertising position, strengths, and opportunities. And Andre will outline a plan to take advantage of the opportunities you might now be overlooking. And Andre will assure that if Andre can’t show you how to he won’t proceed additional with a consultation. There isn’t any charge past the initial consultation payment. And even if he does proceed your Complete Advertising Package deal is guaranteed.

Why would Andre go on report agreeing to guarantee your success? his goal is so as to add the greatest worth potential to your bottom line while creating very little if any new be just right for you.

That’s the reason the majority of the above effort is on him. You aren’t buried beneath packing containers of useless and subjective ‘self-help’ info-products to wade by way of. You are not left making an attempt to figure out easy methods to implement advertising methods and techniques on your own. That’s as a result of if you transfer forward Andre delivers advertising materials to satisfy your specific aims and circumstances. Every thing Andre do for you is predicated on research Andre uncover from choosing aside your present advertising efforts and missed opportunities.

Get particular methods on tips on how to greatest market your enterprise. Plus uncover promotions and dear advertising mistakes to keep away from

The particular details of your Complete Advertising Plan are outlined after Andre has had an opportunity to speak with you and consider your goals. That method Andre can supply a custom strategy. Not a canned ‘cookie cutter’ advertising package deal that may be means off out of your needs. Your work at this point is just wanting over the drafts of the supplies and then reviewing the finalized advertising artistic before shifting forward in every space. Principally every part is handed to you on a silver platter.

Of course you’ll be able to deal with in-house all these steps Andre outline. Many corporations do.

But there are occasions when professional advice is required to get beyond the place you at the moment are and to get you to where you need to be. At these occasions you need someone who is brutally trustworthy and yet professionally tactful. Somebody who’s prepared to work arduous to ethically expose weaknesses in your advertising while serving to keep your dignity. Someone who works solely so as to add worth to the relationship.

5 criteria your new world advertising plan should meet…..

  1. Should provide a turnkey done-for-you strategy to advertising
  2. Should not embrace unnecessary danger to the corporate or to your image or identify
  3. Should not exceed your finances capabilities
  4. Should carry a robust chance of success based mostly on ‘reverse engineering’ other successes
  5. Should guarantee its success in writing

All this is offered to you in his Complete Advertising Package deal.

Your Complete Advertising Package deal incorporates custom advertising materials created specifically for you and your company based mostly in your particular circumstances and aims. Whether or not your package deal accommodates shopper reactivation packages, lead era packages, junk mail packages, e mail campaigns, publicity materials, net copy and touchdown pages or other elements of the first sides of business progress…you may be certain almost all the work is completed for you. All it’s worthwhile to do is put the items in play.

And rest assured. In creating your Complete Advertising Package deal Andre never advise anyone spend budgets they don’t have. This implies for some shoppers getting a ‘second set of eyes’ is ok for their needs. For others a full-blown done-for-you package deal is right. Andre will talk about the precise elements of your customized Complete Advertising Package deal after he has spoken with you. This manner he take no untimely dangers with your small business.

But do not simply take his phrase for it that your Complete Advertising Package deal is strong. Andre truly guarantee it. Here is proof…..

Why Andre turn his back on most inquiries

Sound fascinating? Wait just one darned minute!

Andre does not need to hear from anyone until you agree…

Andre solely works with implementers.

Andre advocates a complete advertising strategy based mostly on analysis and real-world results. An strategy designed to take full benefit of exploitable advertising opportunities within each firm. Andre NEVER settle for assignments to create a easy flyer or brochure or window poster. He’s here to make a big difference in your success.

Right here is your 3-step success system:

  • Evaluate and diagnose your present advertising place, strengths, and alternatives
  • Put advertising ‘systems’ in place that remove guesswork from each day advertising activities
  • Implement a plan of assault and monitoring and measuring outcomes

You’ve got the best to spend your cash anyway you select. Nevertheless his coverage is straightforward… until a shopper is prepared to worth his time and implement the approaches Andre define for their company Andre am not working with them additional.

Think about for a second chatting with a person who everyday goes to a lake to check totally different baits. You shortly study he’s obsessive about finding the one greatest bait on earth. Throughout each day he researches what others are utilizing.

He joins on-line boards. He writes to fishing specialists for recommendation and feedback. At the drop of a hat he’d buy probably the most uncommon baits anybody’s heard of. He’s even tried creating his own handmade lures based mostly on his in depth analysis.

Ask yourself, how priceless would these baits be if the fisherman ignored the necessity to convey a fishing pole, fishing line, deal with field and all the other essential tools required for fishing? Clearly regardless of how great the baits he would still go residence empty handed.

This is the state of affairs with many enterprise people who contact him. They’re so obsessive about the thought of hiring someone to create a ‘perfect’ sales letter or webpage or touchdown web page that they overlook some essential missing piece. A element that would make the distinction between catching all of the ‘fish’ the corporate is pursuing or going residence empty handed. Perhaps the order page needs transforming too. Perhaps the corporate has did not assume by way of a again end supply or one-time supply or downgrade supply. The missing element might be a few of something relying on the medium being pursued. This is the reason regardless of being an excellent direct response copywriter, Andre reject nearly all of inquiries.

That’s because Andre advocate a complete advertising strategy. An strategy designed to take full benefit of exploitable opportunities lacking from your advertising ‘tackle box’.

How a lot does assured efficiency value?

An unbelievable guarantee…

In case you are a longtime direct response marketer here is a no-risk supply for you…

When you keep on with him and take full and full action on your Complete Advertising Package deal Andre guarantee you will deliver in additional leads and gross sales. In any case, why hassle hiring a marketing consultant if the results you see are the identical (or worse than) the results you’re seeing now? No other arrangement is sensible.

Your Complete Advertising Package deal will increase your present advertising plan. And should require 12 to 18 months to completely implement. This is a sign of the extensiveness of your custom advertising package deal.

Andre may also guarantee the entire revenues generated from your Complete Advertising Package deal will exceed any charges or retainers you pay to him.

And what if Andre ought to fail to right away breach by means of to success? Let’s element the specific countermeasure Andre put in place to scale back danger to you…..

Andre will proceed to be just right for you at no further expense for up to 18 months until your Complete Advertising Package deal does improve revenues or leads or till you both agree this can be a wash.

Imagine having a freelance copywriter and advertising advisor working for you principally ‘on staff’ for up 18 months with out having to take an additional dime out of pocket to pay him. You’re taking no risks with your enterprise. And you do more to ensure your success.

With a bold two-part guarantee like this certainly you have to be considering there is a catch. You’re proper. There are three. Nicely get to those within the ‘What to do in case you are ‘ section in a moment.

Let’s be frank. his payment is on the high end of the size. And Andre don’t work free of charge. Ever. Not even a ‘free’ telephone call or Skype dialog.

Nevertheless, if Andre accepts you as a shopper you pay primarily for results. That’s because your Complete Advertising Package deal is a performance-based package deal. You don’t pay merely for effort. Andre am paid the majority of his payment after you will have earned extra revenues or increased leads for your enterprise. This implies you receives a commission first.

And since Andre have a vested interest in your success Andre only charge an initial one-time retainer to get started. This is NOT a month-to-month or recurring retainer. Andre have little interest in dwelling off of retainers. The retainer is just there to ensure comply with via and to guard his interests since his revenue is predicated primarily in your success.

A precise quote is delivered to you if your software is accepted and permitted and after Andre achieve larger perception into your company and goals by way of an preliminary conversation with you. No two corporations are alike. So a selected quote requires a dialog.

What to do in case you are interested…

In case you are thinking about his unique supply and are open to working with a former ‘ethical hacker’ turned marketer click on the link under and comply with the directions on the web page.

But earlier than you click on the hyperlink under and comply with the instructions on the page allow us to inform you about his three ‘catches’…

First, you will need to apply and qualify to develop into a shopper. Andre am not desperate to work with any and everyone. Andre am very specific concerning the individuals Andre select as business associates. Your suitability interview signifies (at the least on the surface) in the event you and Andre are more likely to be a match or not. You’re welcome to use for an preliminary suitability interview. However do not get your hopes up just yet. Only in case you are accepted through the suitability interview will you be invited or superior to a private interview with Andre. In case you are accepted as a shopper after the preliminary session Andre start a full diagnostic assessment of your small business strengths, missed opportunities, and weaknesses. This begins stage considered one of your Complete Advertising Package deal. So in a nutshell right here is the process:

  • Preliminary suitability interview often carried out with one among his assistants
  • Distant consultation with him by way of Skype or Google Hangouts so your periods could be recorded for his later evaluation
  • Next Andre begins constructing your Complete Advertising Package deal

Second ‘catch’ is that Andre do not work with pornographers, ‘recreational’ drug peddlers, pushers of tobacco products, promoters of something political/spiritual or in any other case ‘spiritual’, or things like these.

Third ‘catch’ is in case you are accepted as a shopper it’s essential to attach your verify to your signed Shopper Letter of Understanding, which Andre send to you after your session for those who qualify. For his whole life within the direct response enterprise Andre have run at most a two-person enterprise, just himself and one assistant or undertaking coordinator. Andre haven’t any employees, no administrative help of any sort. For any further assist Andre may want Andre would usher in help on an as-needed contracted basis. All this has given him a lifetime of freedom to make use of his time in volunteer actions and as Andre in any other case see fit. And, consequently, for consulting Andre hold issues simple—no service provider accounts, bank card orders, and the like. Additionally, Andre can’t maintain dates with out cost.

Choosing only one of the best shoppers

Please notice… if after receiving your signed settlement and verify Andre feels for any cause your organization or the undertaking itself isn’t a match your examine is torn up and returned to you. And any ‘hard copy’ gadgets you ship for his assessment are shredded and discarded–until other arrangements are made beforehand.

That is rare. Nevertheless it has happened. Twice.

Right here is only one instance…

After Andre began working with a national firm Andre found the c-level who hired him was doing blatantly illegal things. Worse, that government had employed Andre in hopes of secretly getting Andre to help the corporate defraud much more individuals because it was struggling to stay afloat. Andre wasn’t having any of that.

So after the shopper made it clear they have been hell-bent on defrauding others and had no intentions of adjusting their ways –regardless of his stating how they might simply revenue ethically and truthfully– Andre fired the shopper. And Andre returned their verify uncashed and torn in pieces just as Andre had warned.

Why?

As a result of his business is built round strengthening and hardening corporations and their shoppers. Constructing them up. He has little interest in tearing down or defrauding anybody. And Andre require the identical moral dedication of the shoppers Andre work with–even if that makes him unpopular at occasions or requires Andre hearth a shopper. Andre won’t assist defrauders. Period.

What industries do Andre work with?

Andre is confident creating advertising packages and direct response copy for almost any area. Nevertheless various health, fitness, B2B, and know-how (software, high-tech products, SaaS providers) are good decisions for him.

In case you are able to determine patterns that prohibit your advertising and business success, in case you are uninterested in making an attempt to reverse engineer methods to multiply the efficiency of advertisements, gross sales letters, landing pages, and emails your self…Andre invites you to take the first step in the direction of cracking the code of your small business transformation journey right now. You don’t have anything to lose and every part to realize.

Warmly Yours,


Freelance Copywriter and Advertising Consultant

PS: Do not determine now if his Complete Advertising Package deal is for you. In case you are even remotely interested ‘raise your hand’ by clicking the hyperlink above to request a suitability interview. There’s no charge to use for a suitability interview. You don’t have anything to lose and every little thing to realize.


FAQ

Q: Is Andre still a hacker?

A: No. The expertise of in the present day’s hackers are dang spectacular. Though Andre doesn’t approve of damaging actions his hat is off to those that can assume in such non-linear methods as to breach trendy pc methods. his outdated expertise might by no means keep up. Should you’ve ever seen the previous 1980’s film WarGames starring Matthew Broderick you’ve gotten an concept of the key ‘hacker’ actions Andre was involved in long before that movie was launched. Andre was very younger, naive, and massively impressionable again then. Even if Andre might sustain with trendy internet hackers Andre wouldn’t. Right now you grow to be a target for governments that need to either incarcerate you or recruit you. Each of which Andre type of feel is a lack of freedom. So no thanks. I’ll keep on with what little Andre know and perhaps someday work in the direction of changing his MCP into a network security certification only for the heck of it. However Andre am not involved in returning down that hacking rabbit gap. Is just too risky. And obviously he’s too visible. Can be beyond silly for Andre to return to a path he left many years in the past. And in case you’re wondering yes Andre confirmed the FBI has a file on him. This means every exercise he’s involved in should function on the highest degree of ethics. If that’s what you’re in search of maybe now’s the time to multiply the advertising performance of your corporation.