The Genius Blogger’s Toolkit: My Honest Thoughts

Up to date October 16, 2018

Are there running a blog expertise you’d wish to study but don’t know the place to start out? Are you a beginning or intermediate blogger who needs to up your running a blog recreation? The Genius Blogger’s Toolkit is an opportunity to think about, but like all products, it has execs and cons. I hope this publish will provide help to determine if it’s right for you.

As a paying buyer, my referral links are in this publish, which means, for those who click on by way of and purchase the Toolkit, I might be paid a commission (at no further value to you). If you want to read my full disclosure coverage, it’s here.

My historical past with the Genius Blogger’s Toolkit

The 2018 Genius Blogger’s Toolkit is the third version. I purchased, consumed and completely reviewed the 2016 and 2017 versions. I’ve purchased the 2018 version (as an affiliate I used to be capable of buy it at a decreased fee), however I’ve not gone via it. Subsequently, this publish just isn’t a evaluate of the 2018 Toolkit. As an alternative, this publish is a abstract of my thoughts concerning the Toolkit basically, and an evidence of how I vet merchandise like it.

A phrase concerning the Cheat Sheets (update 10/12/18)

After I purchased this yr’s Toolkit, I made a decision to upgrade and purchase the new-this-year Cheat Sheets as nicely. They’re a $50 upsell, making the full come to $147 ($97 for the Toolkit + $50 for the Cheat Sheets) but thus far, I feel they’re a superb addition. They provide the main points of each resource, bullet fashion, making it straightforward to go directly to the knowledge you need to study.

I’m including this part here because I purchased the Cheat Sheets after I bought the Toolkit, nevertheless it took me a minute to determine tips on how to truly access them.

When you have already purchased the Toolkit and you’re getting the Cheat Sheets after the very fact like I did, go to your Ultimate Bundles Dashboard. Click on the graphic to purchase the Cheat Sheets (see #1 in the picture under) and comply with the prompts to finish your purchase.

To entry the Cheat Sheets once you’ve bought them, go back to your Dashboard and scroll to the top of your useful resource listing. Click on the “Cheat Sheet” download button like so:

The Genius Blogger's Toolkit download Cheat Sheets button

Don’t see that download button? Verify your “My Bundles” listing on the prime of the web page for a second Toolkit link and check out that one (see #2 within the image under):How to access the 2018 Genius Blogger's Toolkit Cheat Sheets

Why I’m not actively promoting the 2018 Genius Blogger’s Toolkit

Brief answer: I did not make the time to assessment the assets within, and I don’t need to advocate one thing I’m unfamiliar with. It was a troublesome however acutely aware option to step away from the noise and concentrate on different issues.

More under (and an evidence of what I imply by “actively promoting”), however let’s first cowl the basics for many who simply need an summary of the Toolkit.

What is the Genius Blogger’s Toolkit (TGBTK)?

The Genius Blogger’s Toolkit is a set of ebooks, ecourses and other digital merchandise, packaged into one giant bundle and bought at a deep low cost. The 2018 Toolkit is the third annual version.

When is the Genius Blogger’s Toolkit obtainable?

The 2018 is not out there. The sale ended October 15, 2018. Nevertheless, typically the Toolkit has an encore sale. Click right here to be notified if and when that occurs.

Who’s behind it?

The Genius Blogger’s Toolkit is compiled, organized and bought by the workforce at Ultimate Bundles.

Every resource inside the Toolkit is created by an individual blogger and could be bought instantly from its creator at different occasions through the yr.

How a lot does it value?

$97. This yr there are 77 products (assets) within the Toolkit. In case you have been to buy all of them separately, you’d spend over $5000.

What’s the catch?

In case your brain works like mine, you could be considering, “Hmmm, over five thousand dollars worth of products for $97 bucks? Sounds fishy.”

There’s no catch. You really do get all the assets (plus a number of bonuses) for $97.

A “maybe catch” can be incidental costs. By that I imply, in a number of the assets, you could be inspired or anticipated to have access to further tools. For instance, the Toolkit assets overlaying record building will assume you’re paying an e mail service provider (ESP) to handle your emails and subscriber record(s).

I categorize this as a “maybe catch” solely because I anticipate most incidental costs talked about to be widespread or elective.

Is it value $97?

Because I haven’t gone by means of the 2018 Toolkit, I can’t say definitively. Nevertheless, I used to be very conversant in the 2016 and 2017 Toolkits and each have been properly value the fee. I might anticipate the same to be true for this one.

That stated, simply because one thing is a superb deal does not imply it’s all the time a good idea to purchase it. Listed here are some questions to ask yourself before you purchase:

  1. Are the subjects of interest to you?
  2. Is there a useful resource you’ve got been eyeing already which is included within the Toolkit? In that case, this is in all probability a great time to snag it.
  3. Is there a blogger you want to study more from?
  4. Do you might have the time to undergo the assets that interest you? Will you realistically undergo them? Be trustworthy. It’s a variety of info. Don’t purchase it and do nothing with it!
  5. Is there room in your finances? A steep low cost is nice, however it’s nonetheless close to $100 which is an effective chunk of change. Is that this the most effective place to spend your money presently?
  6. Will this Toolkit maintain you caught in analysis or studying mode as an alternative of doing mode? Sooner or later you will have sufficient info, you simply need to implement it. Don’t purchase the Toolkit if it’s going to delay you from taking motion.
  7. Are you shopping for the Toolkit because you might have a worry of missing out (FOMO)? The Toolkit won’t make or break your blogging career. It holds no magic bullets or secret sauces. For those who don’t buy it, you gained’t be left behind. Worry alone just isn’t a great purpose to buy the Toolkit (or anything). Solely buy it if in case you have a professional cause to do so.

$97 is a stretch. Is there any hope for me?

Yes, there’s all the time hope. Despite the impressive advertising surrounding it, I have not but encountered a Toolkit that was “the key” to running a blog. Virtually all the knowledge might be (simply) found elsewhere. Positive, it is probably not packaged the identical and also you may need to hunt for it, nevertheless it’s obtainable.

What does the Genius Blogger’s Toolkit embrace?

In 2018 there are 41 eCourses, 15 eBooks, 9 printable packs & workbooks, 5 templates, 5 stock photograph packs, and a couple of membership sites. In addition, there are a handful of bonuses. Replace 10/16/2018: This yr’s Toolkit is not out there, but there was an encore sale for earlier Toolkits. Enroll here to get notified.

The Genius Blogger’s Toolkit is totally different yearly so for those who bought the Toolkit in 2017 or 2016, they don’t seem to be the identical products.

It’s value noting, the Toolkit is just not an entire guide to blogging. Not all points of running a blog will probably be coated, nor will the knowledge be in sequential, step-by-step order.

How does it work? How do I get all the things?

Once your buy is complete, you’ll be given login info to the Dashboard. In there, you’ll see two tabs: Downloads and Bonuses. Choose both tab to see instructions for entry.

The Ultimate Bundles staff does an ideal job of creating it straightforward to navigate. Plus, their customer service workforce is all the time obtainable to assist.

This can be a utterly digital product. You’ll get entry instantly. You gained’t receive something by way of snail mail.

Genius Blogger's Toolkit 2017 Logo

Execs of the Genius Blogger’s Toolkit

My objective is to be as upfront and clear with you as attainable. I all the time respect considerate, simple details about a product before I buy. Once I’m writing posts like this, I think of issues I might inform my sweet mama if she asked for my trustworthy ideas.

These are execs for the Genius Blogger’s Toolkit normally, not for the 2018 version specifically.

Replace 10/12/18: Cheat Sheets. Though this is an additional $50, these provide an summary of every resource, bullet fashion, making the Toolkit far more digestible.

Worth. In case you have good cause to buy the Toolkit (ask yourself the questions above in the “Is it worth $97?” part), it’s an excellent deal. It’s unlikely you’d have the ability to replicate this variety of assets at this worth.

Some merchandise have larger worth points than the whole Toolkit. There are a selection of assets within the Toolkit (2018 included) that value over $100 by themselves. So, even for those who used just one $100+ product in the Toolkit, you’d probably get your money’s value.

It’s a superb alternative for affiliate marketers. Are there any gadgets in the Toolkit which may attraction to your viewers now or sooner or later? In that case, this is a wonderful alternative to examine them out. In the event you find one, sign up for its particular person affiliate program, put it up for sale to your viewers as a stand-alone product and you can earn money going forward.

A strong library of assets. Not each product in a Toolkit is worth it for my part, however the handful of excellent merchandise in the bundle make it a strong library of assets. That is typically particularly useful for beginner bloggers.

Content that wows. The 2016 and 2017 Toolkits both had assets that really wowed me in their scope and high quality. At first look, it appears the identical might be true for the 2018 model.

Sudden gems. Just as each earlier Toolkits had content that really wowed me, both had content that stunned me in sudden and pleasant ways.

Yearlong access. If you are going to buy the Toolkit, you have got access to all of the products in your Dashboard for a yr. No have to feel rushed to download them or eat them shortly.

Beneficiant return policy. In case you’re not proud of the Toolkit, you’ll be able to e-mail customer support and ask for a refund within 30 days.

Good customer support. I’ve worked with many corporations through the years to advertise numerous products. The Final Bundles staff is certainly the most effective. They care deeply for their clients and work arduous to offer well timed and helpful customer service.

Click on right here to get on the waiting record for an encore sale.

Cons of the Genius Blogger’s Toolkit

These are cons for the Genius Blogger’s Toolkit generally, not for the 2018 model specifically.

Overwhelm. Merely put, there’s plenty of info in the Genius Blogger’s Toolkit. The amount of data is what makes it a superb deal, but don’t attempt to deal with the whole factor. Decide and choose the assets that curiosity you most. Replace 10/12/18: The new Cheat Sheets on this yr’s Toolkit are an excellent addition and relieves the overwhelm for positive. (Read my take on the Cheat Sheets at the prime of this submit.)

Overlap.  As a result of most of the Toolkit assets are comparable in scope, much of the knowledge overlaps. For example, numerous the assets might clarify the best way to set up a Pinterest account or why you must start an e mail record. These are necessary subjects, however it will probably feel redundant.

Outdated content. This isn’t only a Toolkit drawback, it’s an issue that plagues all of us who write about running a blog and social media. Issues change extremely fast in this world, it’s inconceivable to ensure every part is all the time up to date.

High quality varies extensively. Some assets are really wonderful, but not all. It can be troublesome for brand spanking new or inexperienced bloggers to inform the difference.

Inexperienced creators.  Some assets are created by unseasoned bloggers without plenty of private blogging experience. These assets usually tend to embrace repackaged, inaccurate, incomplete or anecdotal info.

Assets that feel like lead magnets. Some Toolkit assets prior to now seemed extra like teasers than stand-alone, meaty merchandise. It’s all the time a disappointment to open a resource full of little more than affiliate links, upsells, bonuses (read: I just need to get you on my listing) or pitches to purchase the complete product.

Find out how to use it in case you buy it

In case you determine to by the Toolkit, right here is my advice:

Update 10/12/18: Get the Cheat Sheets for those who can. They are an extra $50 (bummer), however they do present bullet-style notes for each resource. Large time saver. (See my notes concerning the Cheat Sheet on the prime of this submit.)

Cherry-pick. Choose a handful of assets that look most fascinating to you and deal with those. Don’t really feel obligated to eat all the Toolkit. It’s merely not well worth the time.

Benefit from the Facebook Groups. Many Toolkit assets have a Facebook Group (or equal) hooked up to them. These are often extra priceless than the resource itself, notably if you want to community with like-minded individuals, get ideas and find encouragement.

Who’s the creator? Normally, I discover assets created by seasoned bloggers to be more dependable and unique. In the event you find a useful resource you want, Google the creator’s identify, take a look at their social media channels and poke round their website. How long have they been blogging? Have they blogged about one thing aside from running a blog? Do they have time-tested experience or experience within the matter they’re educating?

Understand vainness metrics. Claims of excessive visitors numbers, follower counts or subscriber numbers, by themselves don’t imply a lot. Extra essential to know is how are these numbers changing? How much revenue do those numbers translate into? What’s the web profit vs. gross? For example, “Here’s how I grew my monthly income by 500% and you can too!” sounds nice, however does that mean their revenue grew from $25 to $125 a month, or from $2000 to $10,000 a month? Massive distinction.

Filter the whole lot by way of your personal lens. There are countless methods to “do blogging” successfully. The creators of the assets in the Toolkit explain what has labored for them. If it sounds good to you, attempt it! If not, move. There’s not one proper method.

Watch out for strategies that recreation the system. There are shortcuts in running a blog, however I’ve by no means seen any shortcuts that work long term. If someone suggests a technique that looks like a shortcut, tread rigorously.

FAQs & AFAQs about my promotion strategy in 2018

Listed here are some FAQs and AFAQs (Anticipated FAQs) about my choice to not promote this yr’s Toolkit as I have up to now:

What exactly do you mean by “not actively promoting” the Genius Blogger’s Toolkit in 2018? I’m not sending any marketing campaign emails to my listing, offering any bonuses, doing any exhausting promoting, buying advertisements for it, doing a pre-roll video, and so on. This publish and perhaps a mention within the Useletter® are all I anticipate to say concerning the Toolkit itself.

Because you’re not promoting it, does that mean it’s a nasty product? No. I merely don’t know.

What do you imply whenever you say it was “a difficult but conscious choice to step away from the noise and focus on other things”? It was a troublesome selection as a result of the Toolkit has been a big revenue generator for me up to now. Not promoting it this yr means my revenue will take successful. I’m “stepping away from the noise,” which means, I want a break from intense promotions, each as an affiliate and as a follower of many associates. Finally, my work time will get squeezed round the rest of my life so I have to be tremendous diligent about how I spend it. It might have taken me dozens of hours to undergo the Toolkit to supply a radical evaluate. As an alternative, I’m utilizing these dozens of hours to work on other things.

Are you recommending others not market it too? No. For those who can wholeheartedly put it up for sale without reservation, go for it!

Why don’t you just select a couple of assets that look good to you and advocate these? I thought of that, however once more, time. Once I go through a product, I decide it aside and take a lot of notes. I’ve glanced at a couple of products inside, but not sufficient to make a strong suggestion.

Are you going to advertise the Genius Blogger’s Toolkit in future years? I don’t know yet.


When you’ve adopted my work at all the last 15 years online, I hope I’ve demonstrated I do not take product recommendations flippantly. Once I advocate something, I grow to be very accustomed to the product first. It’s necessary to me to have a good suggestion of what’s in it before I encourage you to spend your hard-earned cash on it.

Whereas this has not been a assessment of the 2018 Toolkit (I’ve yet to undergo it), I do hope it has given you things to think about as you contemplate purchasing it.

Click on right here to get on the waiting listing for a potential encore sale.