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Review: AWAI Accelerated Program for Six-Figure Copywriting. The truth no one else shares | Consultant & Copywriter

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A fellow LinkedIn member asked:

“Needed:If you (or someone you know) has taken the AWAI online copywriting course, please share your review. If you know of anther [sic] course like it, please suggest.”

Properly, since my response exceeded the LinkedIn limit I posted my unique response here to my blog. The materials has been updated through the years for readability.

Hopefully the no-holds barred response benefits you too…

“Marsha, where do I start?

It’s been fairly quite a lot of years since I first joined AWAI as a member of their Six-Figure Copywriting Course. To be trustworthy, I’m glad I joined. Would have been a huge mistake to move this one by. Nevertheless, that does not mean I give the course glowing critiques.

First off let me begin by saying there’s no higher single supply to begin learning to write down skilled direct response copy anyplace close to this worth vary. Period. No other single course this robust exists–in any worth range.

That stated, I’m not saying get the AWAI course and nothing more. I’d by no means advocate just a single course for learning to write down copy.

An promoting and advertising author wants well-rounded exposure to realize most competence. Not even AWAI’s Accelerated Program for Six-Figure Copywriting is sound enough to realize an entire information of sales copy when competing towards other writers (thus the superior course) nor full enough to offered specific instruments for getting paying shoppers after completing the course (thus the upsells for client-getting training materials).

The Good:

AWAI taught me copy details I did not know beforehand.

AWAI taught me tips on how to properly use false closes, the precept of the 4 Legged Stool, The Architecture of Romance when assembling copy, and how one can use the seven lethal sins (and fairly quite a few different emotions) in copy.

Thoughts you, I had been writing copy over the course of 20 years before studying these formal definitions from AWAI. I had bits and pieces but no formal coaching. Most of what I knew so far I picked up by learning and swiping from the works of copywriters who came earlier than me–and then simply placing the stuff into the mail to see what worked. And what didn’t work. The AWAI Accelerated Program for Six-Figure Copywriting course helped me better understand how copy ought to work, as an entire.

Powerful desktop reference. The AWAI Accelerated Program for Six-Figure Copywriting is a superb reference software. You will return to it typically. Is one of many I discuss with all year long when creating copy.

Given your speaking and schooling background, you may discover the writing aspect of the material a bit too primary. Then again, the course actually isn’t about grammar and punctuation. It’s about assembling copy that sells. So you may also profit from having a course that defines a number of direct response copy parts in a single well-structured source as the AWAI course offers. I do know of no other single source that does this so properly.

The Dangerous:

The promised Corridor Of Fame swipe file collection is of very very dangerous scan high quality. You’ll be able to’t OCR most of the swipes as a result of they’re badly pixilated or too dark for scanning. Many are additionally troublesome to read with the bare eye. At the very least my copy is that approach.The guide was up to date in a later version of the course. The new guide is image good. No scan problems.

The people at AWAI withhold information. AWAI works exhausting to squeeze extra money out of you for “advanced” copywriting training manuals, boot camps (which aren’t dangerous in and of themselves), and extra client-getting courses — information several promoters of the course suggest you will receive when becoming a member of the Six Determine Course. It isn’t until after you’ve shelled out a bunch of money you start to really feel particular details for getting shoppers had been both withheld from you or otherwise excluded from the course.

Plus the course is structured in a method that every few pages AWAI is promoting extra programs and training materials “at” you. Stuff that I really feel should have been included in the first place. Some individuals gained’t mind it. But to me the fixed inner promoting where usable content should exist will get annoying.

This course is just about writing copy. In case you are writing for yourself or as an employee for for a direct employer the course is ok. You’ll have all it’s essential get started because you are not pursuing paying shoppers. You have already got one–your boss. But when plan to freelance and don’t know the place to go or the way to start to get shoppers the course is lacking from that standpoint. Sure the course offers client-getting ideas. However does not specifically inform you what to say in print nor by telephone nor by Skype nor in individual. And the course doesn’t provide samples of letters or postcards other AWAI college students have used for getting shoppers when starting out. Those tools and examples are included in separate AWAI client-getting programs. A lot is missing in case you are considering of earning a dwelling by pursuing a profession writing sales copy for shoppers.

Here’s a sampling of what I feel is lacking:

* The way to use persuasion in print (comparable to NLP or hypnotic language patterns)
* The best way to decide the fitting copy strategies for individual tasks
* The way to apply direct response copy to video sales letter scripts
* Methods to interact with shoppers so your copy concepts are accepted
* How you can get shoppers in the first place
* Learn how to write shopper briefs
* The right way to write proposals

The course is about one thing: writing and assembling copy that sells in print. In fact the material additionally applies for probably the most part to creating long-form sales letters for the online.

Some Straight Speak

My evaluation just isn’t meant in any method to slam/malign AWAI. The course works.

I am massively grateful for the copywriting details AWAI taught me. Years in the past by applying the steps they’ve outlined I fairly shortly earned in extra of the $10,000 award they dangle as a carrot to get you to comply with by way of in ending the course. Clearly I’ll proceed to be appreciative of what I study from them sooner or later too. Nevertheless, I feel it have to be CLEARLY pointed out that this course is right for the one that has a single objective: getting began at learning to put in writing sales copy. Do you need to study to put in writing gross sales copy that works? Then the AWAI course is for you.

Are you becoming a member of AWAI because you need a option to get shoppers? Do you need help in interacting with shoppers so your copy ideas are accepted? Are you in search of a checklist or feedback to assist decide the proper copy strategies for particular person tasks or assist at writing professional shopper briefs or proposals? Then you will have the fallacious concept concerning the function of The Accelerated Program for Six-Figure Copywriting. The objective is that will help you study to write down sales copy that works. Interval.

If you want to study to write down gross sales copy that works for your self or an employer then the preliminary Accelerated Program for Six-Figure Copywriting must be enough as a start or on its own. For markets the place a robust direct response aggressive presence does not already exist AWAI course ALONE may also assist you to write copy that converts and wins gross sales.

Heck, you possibly can even use the ‘secrets’ discovered within the course to rewrite horrible sales copy you find online for in any other case good products or services. Then use your sales copy to earn commissioned gross sales. Through the years I’ve accomplished this dozens of occasions for affiliate products that paid as excessive as 70% commissions. Rewriting affiliate gross sales letters is a simple(ier) method to earn commissions with out the hassles or time required to create services or products of your personal. And there’s no want to hire shoppers to start incomes cash from your new writing expertise either.

Using gross sales copy you’ve rewritten to earn affiliate commissions may even generate a shopper or two for you as soon as they see how nicely your copy beats their crappy copy. But don’t anticipate it from everyone. I’ve discovered most insist on sticking with their under-performing gross sales copy. Their ego is involved. So that you proceed earning commissions from your sales copy while they stick to their copy that sucks. You each generate income. But choosing up a shopper in these conditions could possibly be a bonus win for you. This example is an example of figuring out how you can get your copy concepts accepted is essential. More on this in a moment.

Nevertheless, should you plan to put in writing copy for shoppers in mega competitive markets where aggressive writers are additionally accustomed to sales copy that sells you’ll need to review past The Accelerated Program for Six-Figure Copywriting from AWAI. You’ll ultimately additionally want the superior course.

Fortuitously few corporations use formally educated skilled direct response writers. Generally your copy will compete towards in-house staff who know little to nothing concerning the methods you’ll study from AWAI. Beating the snot out of their copy is straightforward.

The course is NOT about getting shoppers.

I’ll say it repeatedly like beating a lifeless horse…should you plan to put in writing as a freelance professional you’ll need a plan that outlines particularly how you can go about getting shoppers when you’ve developed your expertise as a copywriter. This Six-Figure course does not provide these specific details.

AWAI’s Accelerated Program for Six-Figure Copywriting is just about learning to write down and assemble skilled gross sales copy that sells–so you’ll be able to earn money as a copywriter or from revenue earned from the services or products you’re selling. If that is what you’re looking for the course is for you.

Second Possibilities

Marsha, you additionally requested about various courses. I’ll try and answer that query in this concluding part.

Two issues come into play when making an attempt to make options alongside these strains:

  1. Your finances
  2. Your general goal i.e. discover ways to write sales copy so you’ll be able to current yourself as a competent copywriter to others or discover ways to generate profits writing gross sales copy. Learning tips on how to earn cash as knowledgeable copywriter is a unique matter than learning the way to write copy. I’m going to assume your objective is to study to put in writing gross sales copy so you’ll be able to turn out to be knowledgeable copywriter. That’s what the AWAI Six-Figure course delivers.

Studying To Write… When Money Matters

If finances is a concern and your aim is to study to write down gross sales copy as knowledgeable copywriter these assets are a nice first start.

  • Dan Kennedy – Final Sales Letter. This is primary as a result of it is formulaic. It gained’t make you an professional copywriter. However will assist you end up copy that’s superior to people who’re simply ‘winging’ it.
  • John E Kennedy – Purpose Why Promoting
  • Claude Hopkins – Scientific Promoting
  • John Caples – Examined Promoting Strategies
  • Victor Schwab – Easy methods to Write A Good Advertisement
  • The Robert Collier Letter E-book. Dated but teaches the significance of copy strategy.
  • Seize absolutely every little thing by Joseph Sugarman
  • Maria Veloso – Net Copy That Sells
  • David Garfinkel – Copywriting Templates
  • Raydal (Ray Edwards) – Copywriting Protégé
  • Randy Gage – Copywriting Stud
  • Yanik Silver – Online Copywriting Course
  • Brian Keith Voiles – Swipe File of Advertisements and Gross sales Letters (out of print last I appeared. May have to observe eBay or other such websites)
  • Jay Abraham’s Advert Ebook (not as spectacular as I had imagined or hoped, however good if the parents you’re writing for have a verifiable monitor report or are advertising to their own lists of shoppers or via joint ventures. Massively useful for those advertising approaches. Not much instant swipe use past that, I feel)
  • The Biggest Gross sales Letters of All time – Hodgson
  • Million Dollar Mailings – Denny Hatch

The above copy library cumulatively will exceed the price of the AWAI Accelerated Program for Six-Figure Copywriting course–by far. And also you’ll still lack the structure and insights offered by AWAI.

The advantage is you possibly can begin studying to write down copy from this ‘Frankenstein’ strategy for less money out of pocket or no money in any respect if your public library homes these titles. Simply seize one of those books and begin learning.

Frankenstein Created A Monster–Must You?

A ‘Frankensteined’ strategy to self-education can work for some. Pulling from one supply or another will ultimately enable you to study to put in writing copy. However in the long run such an strategy gained’t be as full as joining AWAI. Nor as structured.

But when an individual is actually strapped for cash beyond hope a ‘Frankenstein’ strategy may be the perfect (or solely) choice. Choosing and selecting from the above titles can get you started at studying to write down copy for far lower than the price of getting started with AWAI. But again, doing so will depart you with a hodge podge of unstructured information…very similar to I labored from for 20 years.

If you’ll go that route make certain to have available a set of profitable gross sales letters to tug from.

The Biggest Sales Letters of All time by Hodgson and Million Greenback Mailings by Denny Hatch include commentaries on precise gross sales copy that worked up to now. You’ll see the actual sales letters that labored and for probably the most part you’ll study why the copy labored.

Plus, Hatch supplies a helpful shopper questionnaire and other materials you may discover helpful as knowledgeable copywriter. For me Denny’s ebook is superior of the two because it accommodates the questionnaire and instance gross sales letters, envelope copy, carry notes, and more to evaluate. However Denny’s ebook is costlier of the two. Neither of these two guides train find out how to write gross sales copy though. They’re merely collections of copy that worked prior to now. Awesome to have in case you are in search of profitable copy to ‘swipe’ from or study from.

When You Can Snort At Money Matters

As I stated, though I do advocate AWAI’s Six-Figure Copywriting Course, I never advocate a single source to anyone who’s critical about writing professionally.

So if finances is NOT a priority go ahead and be a part of each AWAI programs (Six Determine and their Master course) PLUS order John Carlton’s whole copywriting library. That’s only in case you are wealthy!

Between these two publishers you’ll get your arms on just about all the tools wanted for getting paying shoppers. Plus you’ll grow to be a tremendous copywriter–in case you significantly apply your self. This one two punch might be the strongest I might ever advocate.

Nevertheless Carlton’s supplies are usually not low cost. Final I checked his library significantly exceeded the cost of joining AWAI. So again, if cash is a concern keep on with AWAI’s programs. Only add Carlton’s library if cash is NOT a priority. And grab his library in case you are at the level where you no longer want copywriting coaching and you’re prepared to seek shoppers.

Truth be advised, in the event you solely bought ALL of Carlton’s programs you’d have the tools wanted to start writing *conversational-language sales copy* and the tools needed to study to get shoppers. However as I stated, last I checked his combined programs are rather more costly than AWAI’s programs. By far. So when it comes to value the Carlton strategy is type of a step backwards because you will get AWAI’s programs for less than Carlton’s supplies.

Want Extra?

Here’s who else to study from:

  1. Kenrick Cleveland has a course that teaches how you can use nested loops.
  2. The late David Ogilvy teaches copy format and learn how to be ballsy with shoppers[ifyou’vewatchedtheMadMenseriesyou’llrecognizewheretheseriesquitelikelywasinfluencedtocreateitsmoviecharacters)[ifyou’vewatchedtheMadMenseriesyou’llrecognizewheretheseriesquitelikelywasinfluencedtocreateitsmoviecharacters)[ifyou’vewatchedtheMadMenseriesyou’llrecognizewheretheseriesquitelikelywasinfluencedtocreateitsmoviecharacters)[ifyou’vewatchedtheMadMenseriesyou’llrecognizewheretheseriesquitelikelywasinfluencedtocreateitsmoviecharacters)
  3. From AWAI I discovered about false closes, the core basis for writing good copy and a a lot of other copy parts I haven’t found explained as nicely elsewhere. The record of excellent sources goes on and on.
  4. Carlton’s materials are in all probability one of the best single source for studying *conversational copywriting*. Particularly if a person doesn’t have the time to type by way of multiple publications to study concerning the business of writing copy. And Carlton’s materials will not be crammed with hidden promoting messages to get you to buy the subsequent huge bobble. That may be a consolation.
    Nevertheless not all tasks lend themselves to conversational fashion of copywriting alone. This is where AWAI outshines Carlton. AWAI course does not ship a one-size matches all strategy to repeat. AWAI course is more properly rounded and polished. And prices much less.

Getting Copy Shoppers

As you might have observed there are lots of of how-to-write-copy courses and comparable supplies being bought on-line. (Most are complete crap). Not lots of those courses train methods to get shoppers ranging from floor zero.

The backside line to most copywriting packages is you’re required to have a monitor report, some profitable controls, and a portfolio as a way of getting shoppers. These ‘fluff’ programs are ineffective in case you are starting out as a freelancer. You do not but have a monitor report to make use of those questionable courses.

Properly, these materials are useful for virtually anybody starting from ground zero:

  • Harlan Kilstein’s Value-Based mostly Copy (this has jumped my fees more considerably per gig than some other single source. The strategy goes to turn into brief lived though as increasingly individuals adapt this process. Use it when you can). This is about selling your providers. This is NOT about writing copy. Google it.
  • Bob Bly’s Promoting Yourself As a Copywriter (an AWAI product) — In case you are ranging from ground zero there’s in all probability no higher guide that teaches tips on how to get actual copywriting shoppers with no monitor report of your personal. I do know of a seven-figure copywriter almost half my age who attributes his begin to following this process
  • Scott L. Haines – Shortcut Copywriting Secrets. Do *NOT* confuse this together with his abbreviated ‘Amazing Copywriting Secrets’ course. Get his full blown copywriting course. Anticipate to spend a yr following his outlined coaching although. Perfect if you want to grow to be the long-term real deal copywriter who breathes these things and not simply need to make use of references to write down. Not ideally suited if you wish to get began shortly.

Working With Shoppers

Books coping with the topic of shopper interplay are rare. Very troublesome to seek out. I feel we’d principally have to work for an advert company to get the complete inside scoop on shopper interactions. Or punt.

These assets I feel will go an extended methods in the direction of serving to keep away from preventable difficulties when working with prospects and shoppers:

  • Webster Kuswa – Sell Copy. Copyright 1979. Out of print. AND HUGELY UNDERVALUED. Finding clear copies of this e-book might be troublesome. This can be a MUST-HAVE for every copywriter who has not had company insider experience. You may discover reading and making use of ideas on this e-book to be value its weight in gold. And then some. Don’t let the date idiot you. The relevant recommendation is each sensible and timeless. For instance, this accommodates recommendations on shopper relations, making assignments grow from single jobs to complete collection of work, maintaining organized, deciding if you want to deal with expediting or not, defending your self from individuals who need your work for nothing (there are plenty of scammers on the market who’ll milk you for free consulting should you allow them to), and more. This guide is so underneath valued it is selling on a variety of used e-book sites (search Barnes and Noble) for as little as a penny plus s&h. Get it if you will discover a trusted source. Oh. Until you need to remain a perpetual ‘wage slave’ for the rest of your life skip Kuswa’s recommendation on figuring out what to charge for your providers. Read Alan Weiss’ Million Greenback Consulting for that. Set charges based mostly in your contribution to your shoppers not based mostly on time.
  • David Ogilvy – Ogilvy on Promoting & Confessions of an Advertising Man. I can’t advocate this man enough. There are a selection of worthwhile gems here you don’t need to overlook in his books. Writing is a very private factor. What we write typically feels as much a part of us as I imagine a lady feels in the direction of a new born youngster. When writing for others that may be a problem. One necessary level I came away with after studying Ogilvy’s books is that when there’s a artistic distinction between you and the shopper it is advisable ask yourself whose cash is it. Typically shoppers insist on completely pig-headed stupid and self-destructive decisions. As a copywriter you do your greatest to advise otherwise. So how do you deal with such pig-headedness when it is your copy getting slaughtered and rejected by a shopper? Checkout what Ogilvy has to say about this. You’ll hold your sanity. However only if you pay attention.

Hey. You didn’t specifically ask about swipe file suggestions so I gained’t fill this page with unnecessary links. Search Amazon for ‘swipe file’ or just ‘swipe’ and also you’ll find a number of good ones [be wary of the garbage promoters]. Additionally, the swipe file assets I mentioned earlier are killer assets to add to your library.

Oh. If it hasn’t develop into obvious I’ve invested hundreds, tens of hundreds into my self-education. I’ve already taken losses on crap products. So you don’t need to :/

* * *

Very brief abstract of the above:

If your objective is to discover ways to get began at structuring direct response gross sales copy, then sure, be a part of the AWAI Accelerated Program for Six-Figure Copywriting.

AWAI Accelerated Program for Six-Figure Copywriting is ideal for what it is designed for: writing copy that sells so you’ll be able to place your self as a professional skilled.

I hope this evaluate helps reply any questions you may need had or helps resolve any lingering hesitations. Should you respect the evaluate and determine to go together with AWAI you’ll be able to present that appreciation by ordering from my AWAI affiliate link. Information about why and once I added the links is someplace under.



*NOTE: The online version of the course has been updated significantly in comparison with the unique ‘hard copy’ model once I joined greater than a decade in the past. Much that I felt was missing from the sooner printed course (like writing powerful bullets and tons extra) is now out there in the online version of the course–thus growing the value the course gives.

Lots of my rants and considerations have been addressed by AWAI. The unique previous version, though good in its time, can’t maintain a candle to the new version of the course. No comparability in content material quality. Thankfully the course isn’t static however is updated to maintain pace with the occasions. Thank you AWAI.

Sure you’ll be able to place yourself as knowledgeable copywriter after finishing the course [actually before finishing the course]. You completely need the talents taught within the course in the event you plan to put in writing for others. However merely completing the course won’t offer you all the tools wanted to get shoppers, though. That’s NOT what this course is about. Inside the course AWAI supplies an summary for getting shoppers. But not full ‘cut and paste’ details. As I stated these kinds of details are found in separate courses.

So long as you understand the purpose of this course moving into I feel you’ll recognize joining AWAI too. AWAI provides you the inspiration for writing gross sales copy that converts.

I truly assume anyone who’s critical about writing copy and who has the circumstances to hitch AWAI however fails to do so is an idiot. Point clean. I’m not joking right here. These things is highly effective for those who use it. I’ve come throughout quite a few men and women almost half my age who’ve earned tens of millions annually primarily from creating copy to sell services or products. These things works.

Clearly The AWAI Accelerated Program for Six-Figure Copywriting isn’t the one course around. There are programs costing $5,000 and more. You may go crazy making an attempt to review every single course on the market. AWAI Accelerated Program for Six-Figure Copywriting is an effective all-in-one single copywriting course to start out. I have discovered no better single course anyplace near this worth range. Not even close.

My AWAI Accelerated Program for Six-Figure Copywriting evaluation reflects my own two cents. Your mileage might range 🙂

My Dilemma

This assessment and LinkedIn response had been written with out regard for compensation. I wrote this materials because I actually needed to help. Despite being an AWAI scholar for fairly various years, I enrolled as an AWAI affiliate a while (years) after this evaluate was initially written. Whether or not you order from an affiliate link was not the objective of this assessment–although it is appreciated. In case you’d like to point out your appreciation for this assessment achieve this by ordering your AWAI course via my AWAI affiliate link.

Get AWAI Six-Figure Copywriting Course Right here

NOTE: This content was updated 7/18/2012 7/23/2013 5/1/2015 4/four/2017 three/26/2018 (edited as a consequence of vital updates to the course compared to the early hard-copy model and for readability and common content material updates i.e. my private rants :p ).