Copywriting Training

AWAI American Writers & Artists Inc. Make Money Writing Review (continued) | | Consultant & Copywriter

“AWAI isn’t that good. In fact some of there (sic) stuff just plain out right (sic) STINKS!”

I disagree.

The course isn’t dangerous. It’s truly quite good. The advertising hype and weasel words from a number of the more unsavory affiliates indicates you’re getting greater than you’re actually getting. Such mendacity is dangerous for everybody.

I finally ‘get’ AWAI. I purchased the Six-Determine Course a minimum of six years ago. I don’t recall the precise date. I do keep in mind that I had hoped the course would include the whole lot needed to both study to put in writing sales copy and get high-paying shoppers instantly–as many AWAI associates claimed.

The unique ‘hard copy’ course fell brief on each accounts.

At first I used to be pissed. Feeling perhaps I had once more been taken for journey by one other dishonest marketer who promised the solar moon and stars while delivering plain dust.

However then sometime later I read E. Haldeman Julius’ The First Hundred Million. That one ebook helped me to comprehend it’s not AWAI‘s fault I felt taken. The very fact is the fault was my own.

That’s as a result of as an entire serial entrepreneurs and wannabe writers are obsessive about studying easy methods to earn a living from writing however not in the least fascinated about spending time or money learning how one can truly write.


Right here’s what E. Haldeman Julius needed to say after meticulously tracking ‘our’ buying conduct:

Harassed editors bemoan the truth that hundreds of individuals are laboriously putting pen to paper in an endeavor so as to add to their revenue, and even, in a couple of situations, to win fame and fortune overnight by writing some greatest seller which can later be put into the films. In all probability no definite figures have ever been out there on this query. Even in style contests, by which engaging cash prizes are provided for manuscripts, can’t really feel the popular pulse to the extent that the Little Blue Books which supply help to those individuals can inform how much curiosity there’s in writing for revenue. In fact, too, many people who enter prize contests are beneath the phantasm that writing takes no training, individuals who consider that writers simply sprint off their stuff in mad moments of frenzied inspiration. Such individuals wouldn’t spend even five cents for a guide to tell them one thing of the technique of the craft they hope to enter.

In trendy language he stated we want to make straightforward cash simply writing but we don’t actually need to discover ways to write. We would like a money-making enterprise alternative. We need to consider in guarantees of straightforward money. We definitely are not looking for a language course–even if that’s precisely what we’d like.

When have been Julius’ phrases written? 1928.

Sadly, this means human nature has not changed in 85 years. As an entire we still would slightly not spend a dime on writing programs or spend hours (even a single hour) studying grammar books. We would like ‘instant inspiration without effort’. We would like guarantees and hand stroking. Most enterprise opportunity seekers don’t need to truly put forth effort to earn cash. They are extra obsessive about amassing info.

So, regardless of what we might individually feel concerning the structure of the course or AWAI‘s value as publishers, if AWAI wants to continue to remain profitable they must continue promising the course will teach us how to make money in the industry. It’d be a mistake to deliver an actual English composition or English grammar course. No one would purchase it!

The market as an entire really is NOT considering studying to put in writing. That is why the AWAI course have to be seen extra as a enterprise opportunity than as an precise writing course — it’s what we the consumers are demanding. AWAI is just delivering what the plenty (myself included) truly want. Not necessarily what the market truly needs.

As a lot as we’d need to claim to see the course organized in any other case that is our fault. The AWAI business model makes complete sense.

A Pet Peeve

I read someplace that the course tells you “all” that you must get started:

a comprehensive course that may train you the fundamentals of copywriting, get you started and make it possible for by the top of it, you could have all the talents needed to make a hit of your copywriting careers.

And one other instance:

Start with AWAI’s introductory course, The Accelerated Program for Six-Figure Copywriting. This provides you with all you have to get started working as a freelance copywriter.

The essential course doesn’t offer you all you must get began operating a copywriting enterprise.

I now understand I was anticipating too much from a single supply. The fault was my own. The course provides you all it’s essential to know to make a begin at learning to write down copy. And the course delivers the whole lot it is advisable begin understanding the construction of direct response copy.

Truthfully, you in all probability can start structuring copy and writing for shoppers by the point you complete the essential course. The course is that good. It is fairly full as a direct response copywriting course.

Nevertheless the essential course gained’t make you a Bencievenga or a Makepeace. It isn’t that good :p But it’s robust enough to [email protected]$$ over native rivals and their advertising teams who’re simply winging it and making it up as they go along.

For those who take a look at the course realistically for what it is and what it provides and then construct up from there you’ll be happier.

  • The course gained’t present cut-and-paste tools needed for attracting or pursing shoppers.
  • And in case your grammar and writing expertise severely suck this course gained’t repair that. It isn’t a magic capsule.

What You Really Get

AWAI provides you the structure to put in writing direct response copy. You must ship the writing talent. And the elbow grease. Those qualities must come from you. Not from this course.

The AWAI course actually isn’t about ‘writing’. The course leans more in the direction of understanding easy methods to assemble particular person items of direct response copy the place the final entire exceeds the individual elements. It’s a very good basis. You’ll study writing direct response copy in a systematic method. The talent to truly put words to paper past that may must be gained elsewhere.

You’ll get probably the most out of the course for those who enter the course eyes broad open. Acknowledge the course for what it’s, not for what overzealous associates might have lead you to consider it could possibly be.

The web model of the course has been updated considerably in comparison with the original ‘hard copy’ model I purchased almost a decade in the past. A lot that was lacking from the earlier printed course (like writing powerful bullets and tons extra) is now obtainable within the online model of the course–thus growing the worth of the course much more.

Fact be advised, you gained’t study from this course specific how-to details to attract, pursue, persuade or interact with shoppers or prospective shoppers of your personal. You’ll need to realize those insight elsewhere or from one other AWAI course. That isn’t what the course is about.

This course is about creating direct response content. I’ll say it again…This course just isn’t about getting shoppers. This is about being a greater direct response copywriter than you now are.

The course works.

On and off from about 1977 onward I wrote copy for my own mail order activities and my very own small enterprise concepts. I used to be about 12 years previous once I launched my first mail order business and commenced ‘swiping’ gross sales copy.

Despite earning profits from junk mail advertising I’m convinced my outcomes have been far from what they might have been.

The AWAI course has helped me turn out to be a better direct response copywriter. Means higher. This in all probability never would have happened had I stayed on the unstructured path I used to be on.

Plus, I can’t recall ever charging one pink cent to write down copy for others previous to joining AWAI. Initially I solely wrote for my own creations.

Nicely, because of AWAI coaching I earned in a very very temporary time freelance fees properly over the $10okay ‘teaser’ AWAI uses to get people going. Positive, the AWAI examine can be nice recognition. But I’m sure just about anyone can beat the $10okay quantity in the event you complete the course, are diligent about getting shoppers by yourself, and are diligent about delivering worth to shoppers. Delivering worth is something I feel AWAI strives to do too. They simply have determined to offer a course that resembles our true needs–studying to generate income writing however not essentially learning to put in writing. There is a difference.

This course is an effective all-in-one source for getting started at assembling content. It isn’t nor do I consider it was ever meant to be an entire ‘business in a box.’ You’re kidding yourself if that’s what you expect. This is not a prepackaged franchise. This can be a course about writing direct response copy. Not about getting shoppers or working with shoppers.

The web course is in depth. You will study to write down sales copy that converts for those who comply with this course of. Heck. Here it is 12 years later and I nonetheless pull out my AWAI coaching materials to refresh my memory concerning the four legged stool, writing with emotions in thoughts, and different copy parts. The course works. Trustworthy.

Still, regardless of not being a ‘business in a box’ as I had imagined years in the past, I actually consider AWAI provides one of the best ‘all in one‘ starter copywriting course on the planet in this price range. You are free to outright feel otherwise about their stuff. I’ll respect that. Just don’t proceed to go around claiming things which might be untrue.


PS: This can be a continuation of my AWAI Accelerated Program for Six-Figure Copywriting assessment.

PPS: AWAI ‘teases’ us with the $10okay supply. Positive, I’d like to earn AWAI‘s beat the control check — for bragging rights. But honestly, if you learn to write well you will far exceed in client income the amount AWAI awards to its annual winners. Yeah, I’m talking from experience here. Thanks AWAI!

NOTE: The web version of the course has expanded significantly. Amazingly so. You’re offered every part wanted to write down professional sales letters that convert. Nevertheless, the impetus needed to finish the course should come from you. Again I say, I’ve not found another single supply for learning to put in writing gross sales copy that may examine to the AWAI course anyplace near this worth vary. Particularly because the course has expanded significantly. AWAI hyperlinks had been replaced with affiliate links after-the-fact. Be happy to additionally present thanks for my trustworthy and open evaluations.

Up to date three/16/2018 for readability