Marketing Course

A Sobering Word From Freelance Copywriter Andre Bell | | Consultant & Copywriter

A Sobering Message To Every Entrepreneur Who’s Ever Felt Overwhelmed Making an attempt To Figure Out Which Advertising Strategy Really Works Greatest For His/Her Enterprise…

Finally… Right here’s How To Immediately Use New And Recent Concepts To Market Your Business — Without Buying One other *$&%* Information-Product…

Paying for info-products is crazy!

Right here’s one thing the high-priced info-marketers don’t want you to know…

Because info-products are written without figuring out you, your small business, or your actual circumstances the crucial implementation steps are all the time missing.

That’s why making an attempt to build a enterprise solely on info-products is simply as foolish as making an attempt to cut down a whole forest utilizing a uninteresting pair of scissors… positive… you’re gonna keep pretty darned busy however you gained’t accomplish a lot!

I’ve additionally tossed tens of hundreds of dollars into the ‘success’ and advertising and promoting and copywriting furnace. I’ve attended seminars, purchased and skim tons of of books, movies, ebooks, I’ve coughed up hundreds to run radio ads, and invested in junk mail, and I’ve achieved just about the whole lot the ‘gurus’ promised would work… only to end up burned.

Whereas there’s no shortage of excessive priced info-products promising to show even the ‘toad’ companies right into a prince of a chance, there’s a real famine for info nearly all of business house owners and choice makers can truly use.

You may go broke making an attempt to purchase each new product the info-gurus are promoting, solely to seek out that as an alternative of enhancing what you are promoting you simply go deeper and deeper into debt. I know.

And here’s the worst half: even should you might afford to absorb hundreds of dollars in losses from buying info that simply doesn’t work, you possibly can never get back the time that’s misplaced from making an attempt to apply advertising supplies that have been doomed to failure from the start.

That’s why as a small enterprise proprietor it’s essential to use free and low-cost proven advertising strategies that depend on imagination, power, and even the efforts of other individuals as an alternative of spending cash on info-products to promote your enterprise.

Should you’re critical about your success learn every phrase of this report. This schooling gained’t value you a penny.

“Blew Me Away!”

Andre introduced some “real world” ideas that I have been utilizing and exploring (and been being profitable from) ever since. I’ve been a business professional for greater than 15 years and this info still blew me away!

Mark Brown
Enterprise Professional and Consultant Santa Maria, CA

“Wow! Just Wow!”

I’ve been advertising services for almost thirty years and was still stunned by Andre’s highly researched and usable ideas. Just one promoting secret from Andre will assist me probably earn an extra million dollars advertising one among my products internationally. This info was nicely value it!

Andrew Delamar
Inventor, Entrepreneur San Luis Obispo, CA

I’m now going to divulge to you the six secrets and techniques my ‘peers’ are threatening to close me out for disclosing to you.

Maintain studying before they win.

“I Want You To Know The Truth About Attracting More Business For Your Business…”

For those who’re like most entrepreneurs who go to my website you need to know:

  • Find out how to improve your revenue and get better results from the client and shopper relationships you’ve gotten already established
  • The right way to turn out to be more profitable and wealthy from the promoting and advertising you’re already doing
  • Find out how to appeal to extra business and make more cash from the efforts and money you’ve gotten already invested into constructing your corporation
  • Easy methods to use new and recent ideas to market your present business in methods you haven’t thought-about before now
  • Find out how to correctly market your merchandise to supply instant income and achieve market share
  • The way to determine new sources of visitors in your website so you get extra paying clients to your website
  • Tips on how to get extra publicity than you’ll be able to deal with
  • Find out how to uncover parts in your current advertising and promoting processes which have till now remained hidden or ignored
  • Learn how to improve your gross sales with out offending anybody (aside from your rivals)
  • Find out how to get the utmost return in your advertising efforts at the least potential expense.
  • …and more.

…typically you possibly can accomplish this with direct response advertising — with out buying a single info-product and with out growing your advert finances a single penny.

What’s direct response advertising?

It’s advertising designed to get individuals (your consumers) to take fast action.

It’s attracting the people who need what you’re selling and presenting your message in order that they reply to you and solely you. You employ advertising that makes them decide up the telephone and name for extra info, immediately place an order, visit your web site, or enter your storefront.

That’s what direct response advertising is all about: Motion

“That’s Enough Of You…”

I’ve been “told” not to shoot myself (and my friends) within the foot by gifting away the farm. So hold studying to find what my ‘peers’ are threatening to close me out for disclosing to you — earlier than they make me change my thoughts…

Though there are a whole lot of individual advertising techniques, they break down into solely six small enterprise direct advertising strategies that any enterprise can use to easily achieve quick progress and increased income shortly.

If your objective is to get more clients and make more cash now, you have to give attention to each of those six strategies.

You’ve in all probability heard it before, madness is doing the identical factor time and again, however anticipating a special outcome. That is especially true of selling. Doing more of what you’ve been doing will solely produce extra of what you’ve already been getting.

So in the event you’re not getting all the success you want, modify what you’re doing. Benefit from the six advertising rules confirmed to spice up sales, appeal to extra shoppers, and generate repeat enterprise.

What are these six rules?

First, lets speak concerning the one highly effective and instantly worthwhile advertising precept that gained’t value you a penny more than you’re now spending in advertising or promoting.

“Finally the truth about making money without spending more money…”

The advertising precept that gained’t value you a penny more than you’re now spending is growing the effectiveness of the advertising you’re already doing.

Regardless of what gurus inform you, making extra money doesn’t involve shopping for the subsequent fad item. Advertising fads and gimmicks come and go. The streets are suffering from victims who’ve aimlessly wandered into the crosshairs of the info-marketers.

Worse, in the event you’ve been in enterprise any period of time you understand that advertisers pop up out of the woodworks making an attempt to get you to spend your money on their media.

WARNING! Regardless of ad agents may inform you, the greatest success in direct advertising and advertising doesn’t contain spending extra money on advertisements or operating the identical unresponsive advertisements repeatedly in hopes they some day work.

Ad brokers will inform you if an advert isn’t working spend extra money to make the failing ad greater. That’s like telling a drowning individual to drink extra water till the water turns into air.

That’s simply plain silly.

The truth is, if it isn’t working you monitor why it isn’t working and also you repair it or eliminate it altogether.

Whether or not you search to get shoppers by way of promoting, selling seminars, internet advertising, or some other advertising technique, you have to make your message responsive and persuasive each time you communicate.

Monkey See… Monkey Do…

Who Am I And Why Ought to You Consider Me? You’ve in all probability seen how most corporations merely imitate one another relating to advertising. What one competitor does, they all do.

Those corporations may be nice at offering the product or service they promote but with regards to advertising, they endure from a critical situation referred to as marketing-myopia. This implies they have blinders on and may’t see past what they or their rivals are presently doing.

This leaves a HUGE hole of opportunity for you.

By working with a broad range of industries I’ve a singular perspective on advertising that in all probability none of your rivals have.

Apart from having had experience being employed in ten totally different industries I’ve advised over 500 unbiased enterprise house owners in seven nations on tips on how to better market their companies.

Small Enterprise Direct Advertising Methods

By doing little greater than focusing on making each advertising communication simpler you’ll be able to double and even quintuple your sales, leads, and clients — without growing ad finances.

Listed here are two steps to right away increase the response of your advertising communications:

1. You have to remove the deadly promoting errors everybody else is making (see my free report of the 32 Fatal Promoting Errors Everybody Is Making (and learn how to repair them).

2. You should uncover what isn’t working and substitute it with extra persuasive and compelling phrases and format that pressure individuals to buy from you. You employ copy that strikes individuals to action.

You do that by “tweaking” your ads and your advertising communications to get a higher response from the work you’re already doing — with out spending extra money on advertising or promoting.

Discover I stated with out spending extra money. I did not say without spending any cash.

Read My Lips

Apart from using your lips to speak, all forms of advertising and advertising require some type of expense to speak together with your goal market.

Junk mail, fax, publicity, web advertising, or whatever. Absolutely each form of advertising communication aside from talking has some sort of direct prices associated with that form of communication.

This is true regardless of how much or how little you spend on a advertising package deal. There’ll all the time be direct costs. Your objective is to reduce costs while boosting your revenue.

How a lot do you have to anticipate to spend money on advertising your corporation?

Media ad brokers will claim you need to spend X-percentage of your hard-earned revenue on advertising (amazingly the share is identical it doesn’t matter what enterprise you’re in). Who says you must spend that a lot money? They do.

It’s a bogus number they’ve created to show you the wrong way up and shake as much cash out of your pockets as they will get.

So how a lot money is absolutely wanted to make more cash than you possibly can ever spend in your lifetime?

“The Real Skinny About Investing In Marketing…”

How a lot do you have to anticipate to spend money on advertising your enterprise?

Let me ask you this. How much would you invest proper now in case you knew you’re guaranteed a constructive return on each advertising greenback you invest?

  • If the answer is zero then your greatest guess is to do public talking, writing, or pursue advertising techniques that pressure others to do the advertising for you at their expense.
  • In the event you can afford to take a position a minimum of $500 per thirty days for 90 days to cowl the prices to market your enterprise (not pay fees to me or some other advisor) you will have a superb shot at enhancing your advertising by means of low value forms of advertising communications–especially in case you are selling high greenback or repeat purchase products or services.
  • Should you can afford at the very least $1500 over a 90 day period ($500 per 30 days) in your properly established company you’re in a superb place to leverage advertising assets you in all probability do not even know you could have.
  • And in case you can afford $10,000 or more then your excessive return direct response advertising options may be restricted only by your imagination.

Do you keep in mind we already looked at two steps to right away increase the response of your advertising communications?

Here’s the third and most powerful part of boosting the effectiveness of the advertising you’re already doing:

Creating effective methods for creating good relationships together with your clients and business contacts and maximizing the effectiveness of all your letters, Yellow Pages advertisements, and other promotions.

The companies that make the most cash know how you can promote their services or products better than their rivals

Having advertising techniques that work is the “secret ingredient” behind all successful companies. All the profitable franchise chains use examined techniques of advertisements, letters and promotions to realize clients shortly in new places.

They know that having a system for getting new clients, and for protecting them, is significant. As soon as they have this technique they merely maintain duplicating it.

Some great benefits of having these methods in your enterprise are many, including …

  • You management the quantity of business you could have each week. Having efficient techniques for getting new clients, holding your present ones and for generating additional business from them, means you’re not on the mercy of the financial system or fickle word-of-mouth promotion.
  • Your employees morale and productivity will increase. The techniques make everybody accountable for what needs to be finished. Having a business that’s making good money makes everybody really feel good. Your employees is happier as a result of their jobs are safe.
  • There’s no upper limit to the revenue you make if in case you have efficient methods in what you are promoting. A good advert or letter can deliver you ten occasions the sales of a nasty one. What you need is effective advertisements, letters and promotions and methods. When you’ve tested them and proved that they carry outcomes, you simply determine how typically it’s a must to use them to realize the revenue you need.
  • And, best of all, having a advertising system means your entire operation could be put on autopilot. Once you find the advertisements, letters and promotions that work, you’re not tied to what you are promoting. You’ll be able to afford to hire others to do the tedious be just right for you. In fact, to develop all this for your small business isn’t so easy.

So it provides up to this: Enhancing your present advertising communications and putting effective methods in place is the first step in attracting more business and growing sales with the money and time you’re already investing.

Typically it takes an goal view.

Operating And Getting Nowhere

When you’re like most enterprise house owners you’re busy with the day-to-day duties of operating what you are promoting that you simply find it arduous to get a second to take pleasure in life.

Add to that the stress of sorting by means of the lots of of guarantees for advertising your small business and also you just need to scream for someone to come and put your mind comfortable.

When You Give Someone A Fish…

You understand the story of the value of educating somebody to fish for themselves in comparison with doing the fishing for them.

Nicely, some shoppers need to study to “fish” for themselves (have somebody speak them step-by-step via the process to allow them to grow to be self-sufficient for the longer term).

Others, perhaps you, simply want the dang fish (improved advertising situation — so you possibly can release time and concentrate on areas of your enterprise that only you can do).

Let’s Go For A Drive

Few of us obtained behind the wheel of a automotive and drove perfectly the primary time. It took a little bit of steerage and course from an experienced driver.

Operating a profitable advertising marketing campaign is not any totally different.

Whether you merely want me to advise you on what you must do to reinforce your current advertising or need me to “get behind the wheel” and help with implementation, I’m here to collaborate with you and help you.

As a advertising strategist and copywriter I supply a three part advertising session that will help you get more from what you are promoting with out risking any cash.

In truth my providers gained’t value you a single penny. I’ll get to that in a moment.

Since you’ve read this far I know you’re critical about eager to get even larger success from your corporation.

That’s why in the event you qualify you’re entitled to:

  • an preliminary fact-finding interview to help me understand more about your corporation and uncover missed alternatives,
  • adopted by an entire assessment of all of your current and past advertising communications and sales processes,
  • after which a comply with up phone session to discuss the suggestions I’ve discovered for helping you manage your advertising and enhance your copy to draw new shoppers, promote more to present shoppers, generate referrals, and reactivate shoppers who’ve drifted away.

Why do you have to let a third celebration enable you to make more cash?

Because by removing the burden from you of creating advertising strategies and gross sales copy one can find extra time for golf, tennis, buying, and doing no matter else you favor doing together with your free time, including really enjoying dwelling and spending time with your family.

And the perfect half is, it gained’t truly value you a single penny.

Right here’s How To Get More “Money For Nothing” and Nearly for Free

Let’s face it, we all have our strengths and weaknesses. Typically, because we’re too near our personal business, it’s arduous to see how one can enhance our results – with out working more durable or longer – and that’s the place I could possibly assist you to.

By analyzing what you’re now doing I can see what ignored windows of opportunities you might have, and offer you methods to reap the benefits of opportunities particular for your small business.

And the perfect half is, this is tremendous straightforward because I do the be just right for you. This isn’t a type of self-help “coaching” packages where you’re by yourself to figure out how (or hope) the steps apply to you.

And here’s why this gained’t value you a penny… You’ll make more cash following my advice and using my approaches and recommendation than I make from giving the recommendation — or you owe me nothing. Regardless of how a lot time I put into your advertising plan and regardless of how typically I edit or rewrite your copy, if my recommendation fails to make more cash for you than my quoted payment you owe me nothing. Nip, zero, nada.

No Magic Wand Wanted

Why do I do that? We’ve all heard stories of consultants who come and take up large quantities of the shopper’s time, make grandiose promises, charge large fees and in the long run do nothing to enhance the shopper’s condition.

Most consultants consider in hedging their bets in their very own favor. They make certain they get paid for their time and efforts whatever the precise results for the shopper.

I don’t do enterprise like that.

My promise that will help you increase bottomline results is a HUGE distinction from anything you will ever see. All others cleverly disguise that they cost for their time, efforts, and “experience” however not for outcomes.

How are you going to inform in the event you’re being charged for efforts and not for results?

Here’s an example of what one very profitable high-priced copywriter ensures (I’ve been informed he fees $15,000 to $35,000 per gross sales letter). He says if, “your copy isn’t profitable… I’ll re-write it up to two more times, at no extra cost to you at all.”

Peer By way of The Wanting Glass

Give me a break!

That may be a trick to maintain your cash in trade for his efforts ought to his advice fail. Assume on this, let’s imagine you hire him at $15,000 per sales letter or advertisement. The ad bombs. He rewrites a second copy. It additionally bombs. He writes a third copy. It too bombs.

So what occurs to your $15,000 you paid for this effort?

You lose it. All of it.

His guarantee is so worthless it’s laughable.

“Experts” like that may continue this pattern until they determine there’s no hope on your challenge. However the one thing they may by no means do is stand behind their work enough to ensure you’ll make more cash following their advice than they’ll make off of you or your a refund.

Think about it. Do you actually need to get more of the same ad copy that isn’t working?

No approach.

I’m betting the farm you want assured results.

That’s what I supply once you turn into my shopper. Give me a attempt to if at any time my recommendation fails to produce measurable, provable revenue in extra of any fees I’d charge then you owe me nothing. Hey, even my initial interview/consultation payment will refunded. So there’s by no means any danger to you.

Why Choose To Work With Andre

In some corporations there is a long chain of command and excessive inner conferences. Such long chains trigger pointless delays and sometimes lead to distortions of your aims.

I then again work with every shopper instantly. Even if some portion of the venture is dealt with by an affiliate, every little thing should first go through me. This manner you get answers on your questions direct from one individual (me) without having to wait for a committee to answer or modify to your aims.

One more reason is my low overhead. Promoting businesses have set manufacturing markups. Typically these can range from 25 to 30 % because they pay suppliers before billing their shoppers.

I operate in a different way. Normally all media suppliers (if any) will bill you direct and unbiased of my assured consulting charges. That means you get monetary savings because of not having to pay unnecessary mark ups.

Cash For Nothing

How a lot does all of this value?

As you’ve seen, technically working with me gained’t value you something because either you make more cash otherwise you owe me nothing.

To be frank although, I’m costly. However simply costly enough too insure shoppers will comply with by way of. How costly will depend on the level of labor required of me.

As already mentioned, some shoppers simply want somebody to provide them a bit of course and others want complete implementation assistance. Still others fall somewhere in between.

Regardless of which state of affairs greatest describes you, right here’s proof that working with me at present is a discount. Some corporations have been prepared to offer up to $30,000 a month for my information–without performance guarantees.

But as an unbiased enterprise owner you don’t have to take a position that type of money or take that type of danger to see big advertising returns.

Maintaining it Real
As soon as I know extra about your venture and may see the level of labor required I shall be able to let you understand if I really feel the venture is value pursuing. I’ll then present you a selected quote in writing if I feel we are a match.

Nevertheless, I’m not keen on pursuing simply any undertaking. Since I’m paid to generate outcomes I will solely handle tasks I really feel are worthwhile and practical.

So when you have a sensible challenge and critically need to improve top-line revenue, appeal to extra business, generate extra referrals, make your present advertising and promoting more responsive and effective then let’s put high-response advertising techniques in place as we speak.

Instructional. Not Sales Oriented

Step one in shifting ahead is to contact me.

No high strain promoting takes place throughout any consultation. At this stage my objective is to determine your needs and assist uncover potential options to your advertising issues. If we aren’t a match we aren’t a match. No level in making an attempt to sell one thing that doesn’t exist for both of us.

Sound good? Good.

I sit up for listening to from you.

Yours In Success,

If you need to seek out if Andre is presently obtainable for consulting please Contact Andre right here.